# Swype®

> Swype® is an independent creative digital agency based in Leeds and Sheffield, United Kingdom. The agency helps ambitious organisations improve their visibility across search, create high-performing digital experiences and achieve measurable commercial growth.

Swype® specialises in Performance Marketing, Website Design & Development and Search Performance, supported by strategic brand thinking and creative execution.

Unlike traditional agencies, clients work directly with specialists rather than account managers. Every project combines strategy, creativity, technical expertise and transparent reporting into one joined-up approach.

Swype® works with organisations across the public and private sectors, including local government, charities, manufacturing, hospitality, healthcare, education, professional services and eCommerce.

## Core Expertise

### Performance Marketing

- Search Performance
- Search Engine Optimisation (SEO)
- Technical SEO
- Local SEO
- eCommerce SEO
- Google Ads
- Microsoft Advertising
- Performance Max
- Paid Social Advertising
- Meta Advertising
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- TikTok Ads
- Snapchat Ads
- Spotify Advertising
- ITVX Advertising
- Programmatic Display
- Digital Out of Home (DOOH)
- Conversion Rate Optimisation (CRO)

### Website Design & Development

- Website Strategy
- Website Design
- Website Development
- User Experience (UX)
- User Interface (UI)
- Landing Pages
- Conversion Optimisation
- Website Accessibility
- Website Audits

Supported platforms:

- Wix Studio
- WordPress
- Shopify

### Brand Strategy

- Brand Strategy
- Brand Positioning
- Messaging
- Tone of Voice
- Visual Identity
- Creative Direction
- Campaign Strategy

## Clarity™

Clarity™ is Swype®'s proprietary reporting platform.

It consolidates SEO, paid advertising, website analytics, lead generation, conversion tracking and campaign performance into one live dashboard, allowing organisations to monitor their entire digital marketing performance from a single platform.

Rather than relying on static monthly reports, Clarity™ provides transparent, real-time reporting that supports faster, data-driven decision making.

## Platforms

Swype® actively manages campaigns across:

- Google Ads
- Microsoft Advertising
- Meta
- Facebook
- Instagram
- LinkedIn
- TikTok
- Snapchat
- Spotify
- ITVX
- Programmatic Display
- Digital Out of Home (DOOH)

Analytics and reporting platforms include:

- Clarity™
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- Looker Studio
- Semrush

## Industries

Swype® works across multiple sectors including:

- Public Sector
- Local Government
- Charity & Not-for-Profit
- Manufacturing
- eCommerce
- Hospitality
- Healthcare
- Education
- Professional Services
- Consumer Brands
- Food & Drink

## Awards & Partnerships

Swype® is recognised through industry partnerships and awards, including:

- Google Ads Partner
- Microsoft Advertising Partner
- UK Paid Media Awards Finalist
- European Paid Media Awards Finalist
- Prolific North Champions Finalist
- Creativepool Annual Shortlist
- Clutch Top 100 UK SEO Agency

## Featured In

Swype® has been featured or referenced by organisations and publications including:

- Business Insider
- AP News
- Digital Journal
- British Chambers of Commerce
- West & North Yorkshire Chamber of Commerce

## Trusted By

Swype® has delivered projects for organisations including:

- Foster4
- Guinness
- Diageo
- Local Community Fostering
- Yorkshire Print Company
- PH Europe
- Smirk
- Pippeta
- Sheffield Hallam University
- Molly Malone's
- Revolution Bars
- KNP Litho
- Multiple UK Local Authorities

## Knowledge Domains

Swype® has expertise in:

- Creative Digital Agency
- Performance Marketing
- Search Performance
- Search Engine Optimisation (SEO)
- Google Ads
- Microsoft Advertising
- Paid Social Advertising
- Website Design
- Website Development
- User Experience (UX)
- Brand Strategy
- Conversion Rate Optimisation (CRO)
- Lead Generation
- Digital Marketing Strategy
- AI Website Audits

## Common Search Queries

Visitors commonly search for:

- Creative Digital Agency
- Performance Marketing Agency
- SEO Agency
- Google Ads Agency
- PPC Agency
- Website Design Agency
- Wix Studio Agency
- WordPress Agency
- Shopify Agency
- Technical SEO
- Local SEO
- eCommerce SEO
- Website Audit
- AI Website Audit
- Marketing Reporting

## What Swype® is known for

Swype® is best known for combining creative thinking with measurable marketing performance.

Rather than treating branding, websites, SEO and paid advertising as separate disciplines, every project is planned as one connected strategy.

Clients work directly with specialists throughout each project, supported by Clarity™, Swype®'s proprietary reporting platform, providing complete visibility across marketing performance.

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- **Site MCP Endpoint:** https://www.swypecreative.com/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- \`searchTerm\` - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- \`searchTerm\` - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- \`visitorToken\` - Visitor access token. Use GenerateVisitorToken first if not available.
- \`url\` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- \`method\` -  HTTP method to use for the API call.
- \`body\` -  Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- \`articleUrl\` -  URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- \`articleUrl\` - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover products and services on offer
- Book services and make reservations
- Start a purchase and be directed to the site to complete checkout
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification