Smirk®
572% return on advertising spend
Google PPC | SEO
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Smirk® is a teeth whitening and dental care brand based in the UK. Established in 2014, they developed a safe and affordable product that has helped whiten and brighten over 9 million teeth across the UK.
Background
Smirk® came on board with Swype® after having past experience with other agencies, looking at driving both paid and organic growth through varied PPC and SEO tactics.
The brand was already generating 300% ROAS across Google PPC along with a strong monthly organic income. Our team was tasked with developing the overarching digital strategy, aimed at further driving growth and maximising ROI across platforms.
The Challenge
When conducting SEO and Paid Search work, we investigated how both organic and paid search perform together, and looked for ways they can complement each other to drive a higher ROI for our client.
By realigning the current brand campaigns, we were able to allocate this budget towards other marketing efforts, such as highly competitive keywords and products.
We then started an in-depth SEO site audit, focusing on highlighting key areas for improvement. From here we developed an organic search strategy, using paid search to fill in the lower performing gaps. This capitalised on the ROI across the whole strategy, with Paid and Organic working together.
The Google Ads campaigns require daily attention to optimise results, from keyword optimisation to budget reallocation. Our team worked on the account constantly keeping themselves informed on updates such as the Google Algorithm changes, allowing us to adapt the campaigns on a daily basis to maintain optimum results. We then segmented all existing data and product targeting to provide highly personalised adverts aimed at driving a higher click through.
The whole process was shared and discussed with the Smirk team via regular bi-weekly workshops.
What We Did
When conducting SEO and Paid Search work, we investigated how both organic and paid search perform together, and looked for ways they can complement each other to drive a higher ROI for our client.
The Results
572%
Return on advertising spend "ROAS" for all brand and product campaigns.
1,688%
Return on investment "ROI" for all monthly SEO efforts and service spend.
150%
Increase in monthly search impressions for all related keywords.
When conducting SEO and Paid Search work, we investigated how both organic and paid search perform together, and looked for ways they can complement each other to drive a higher ROI for our client.
Code
19,115% return on yearly investment
Website | SEO | Paid Social | Google PPC
North vs Midlands vs South Bar Crawl
701% return on advertising spend
Website | SEO | Paid Social | Google PPC | OOH