Why Your Website Isn’t Getting You Leads — A Guide for Small Businesses

Your website might look the part. But if it isn’t bringing in enquiries, bookings, or sales, it’s not doing its job.

If you’re searching for answers like "why isn’t my website converting?" or "why is my website not getting leads?", this is for you.

Most small business owners aren’t marketers. You’re juggling ten things a day. But if your website isn’t generating leads, you’re leaking value.

This guide walks through the exact reasons why good businesses lose enquiries, and what to check before spending money on a redesign or another campaign. At the end, we’ll show you how to get a free small-business website audit with results in under 2 minutes.

1. Diagnose Before You Redesign

Already redesigned your site and traffic dropped? Here's what to check first.

Redesigning a site without fixing the root cause is like repainting a leaking roof. Before investing in a new look or more traffic, you need clarity on:

• What’s stopping visitors from converting?

• Are the right pages even ranking?

• Is your message landing?

That’s where a structured audit helps.

2. Six Critical Areas That Impact Website Lead Generation

We audit every site using a six-part framework that covers both technical and brand-driven issues. Here’s how each one impacts conversion, and what to look for:

Technical & Performance

• Does your homepage load in under 2 seconds on mobile?

• Is your site secure (HTTPS)?

• Are there elements that break or shift on scroll?

Poor speed and responsiveness are invisible killers, especially on mobile. Most users won’t wait.

SEO Fundamentals

• Are title tags descriptive and relevant?

• Do key pages have unique meta descriptions?

• Are your homepage and contact page properly indexed?

If your site isn't structured for Google, it won’t show - no matter how good it looks.

UX & Conversion

• Is your call-to-action above the fold?

• Is your form simple, mobile-friendly, and easy to find?

• Do users get clear next steps?

If users have to work to contact you. They won’t.

Brand & Visuals

• Is your logo blurry or stretched?

• Do fonts and colours feel professional and consistent?

• Is the brand style aligned with your market?

Design doesn’t need to be fancy. It needs to build trust instantly.

Trust & Credibility

• Are testimonials easy to find?

• Do you show contact details and a real team?

• Is your location or service area clear?

People buy from businesses they trust. Show you’re real.

Positioning & Offering

• Can users tell what you do and for who in 5 seconds?

• Is your value proposition bold, clear, and repeated?

• Do you explain why you're different?

Generic messaging = forgettable brand.

3. What Good Looks Like on a Lead-Generating Website

• Homepage loads in <2 seconds on mobile

• H1 tags use your main keyword and reinforce your offer

• Enquiry forms are short, visible and easy to submit on mobile

• Google shows your brand for location-based or service-based terms

• Visitors understand who you help and what you solve - fast

You don’t need to be perfect. But you do need to know where the gaps are.

4. Try a Free Small Business Website Audit

We’ve built a free tool to analyse your entire brand and website. Using all six of these areas - with real-time insights in under two minutes.

Run your free website audit here

5. What Happens Immediately After the Audit

You’ll get a clear score across each category, plus detailed notes on:

• What’s working well

• What’s holding your site back

• What to prioritise fixing

It’s not just an SEO scan. It looks at how your entire site performs - from technical setup and trust signals to brand clarity.

6. Addressed Issues, But Still Not Converting? Here's What To Do Next

If you’ve addressed the issues raised from the audit, but leads aren’t increasing, the issue might be strategic:

• Your offer might need refining

• Your landing pages might not match intent

• Your ad targeting might not align with search behaviour

We can help. Whether it’s a redesign, SEO strategy, or fixing the things your last agency missed, we’ll help you turn your website into a conversion engine.

Start with your free audit. Then let's build from there.